The Bright Side of Life
Campaign, Art Direction, Identity, Product
- Client
- Patronat de Turisme de València
- Year
- 2019
- Discipline
- Campaign, Art Direction, Identity, Product
Campaign for FITUR 2019 under the motto “Try València”, plus a souvenir to take València’s light home.
The challenge
The Tourism Board needed València’s campaign for FITUR 2019, the big international tourism fair, under the motto “Try València”.
Many people travel to escape a routine that turns days grey. We pitched València as a source of light: a trip that opens a window onto life. And for the grey days back home, the València Bright Box, a souvenir holding a bit of that light.
