About
About
JOAN LLOPIS©
SERIOUS DESIGN.
Art direction. Graphic design in València.
Why Serious Design?
Being correct means doing what is expected of you, doing what is popular and following a tried-and-tested method: “the safe option”.
Seriousness in design and creativity goes beyond being correct: it means taking risks, betting, playing, experimenting, being honest, taking the road less travelled.
- Art direction
- Visual identity
- Naming
- Packaging
- Signage
- UI/UX
- TV spots
- Exhibitions
- Motion
- Illustration
Works 27
All projects
- 2025 Zeppelin Hermanos Martínez Branding, Art Direction, Identity, Naming
- 2025 Pago de Tharsys Pago de Tharsys Branding, Art Direction, Identity, Packaging
- 2024 Porto Senso Marina Porto Senso Branding, Identity, Naming & packaging, Website
- 2024 Lunic Hotel Lunic Branding, Art Direction, Identity
- 2024 Oh, My Hermanos Martínez Branding, Identity, Naming, Packaging, Product, Website
- 2024 Visit València Visit València Campaign, Art Direction
- 2024 Blue Bluesphere Branding, Art Direction, Identity, Website
- 2023 Proudly Different Ministerio de Igualdad Campaign, Art Direction
- 2022 Sant Pere Cooperativa del Camp de Moixent Branding, Art Direction, Identity, Packaging, Website
- 2022 Womens Legacy Womens Legacy Campaign, Art Direction, Visual Identity
- 2021 Puerta del Sol Puerta del Sol Oropesa Branding, Art Direction, Identity
- 2021 Kisar Kisar Biosolutions Branding, Identity, Website
- 2021 ivi IVI Campaign, Graphic design, Website
- 2020 Olivia Olivia Branding, Art Direction, Identity, Website
- 2020 The Horse Woman Fil·loxera Branding, Art Direction, Identity, Naming & packaging
- 2020 Let me out Campaign, Art Direction
- 2019 The Bright Side of Life Patronat de Turisme de València Campaign, Art Direction, Identity, Product
- 2018 The Sushi Way is my Way Nación Sushi Campaign, Graphic design, Visual Identity
- 2018 Bojos Generalitat Valenciana Campaign, Art Direction, Graphic design
- 2017 Sempre Teua Generalitat Valenciana Campaign, TV spot, Website
- 2017 #TheRealFoodporn Quique Dacosta Campaign, Art Direction, Graphic design
- — Es cosa de Falles Ajuntament de València Campaign, Graphic design
- — Simple Natural de Montaña Branding, Art Direction, Identity, Product, TV spot, Website
- — Macasa Macasa Branding, Art Direction, Identity
- — Food as you are Sofffood Branding, Art Direction, Identity
- — Relats des de l'interior Turisme de la Costera Campaign, Graphic design, Visual Identity
- — Lifeploitation One Bone Graphic design, Visual Identity
If you do nothing
A boring brand is invisible. And invisible doesn't sell.
If we talk
An irresistible brand gets noticed. People talk about it and buy it.