#TheRealFoodporn
Campaign, Art Direction, Graphic design
- Client
- Quique Dacosta
- Year
- 2017
- Discipline
- Campaign, Art Direction, Graphic design
The challenge
We linked the brand to a new kind of consumer: more experienced, informed and hyperconnected. Someone who cares not only about what they eat, but where and how, who does not just live the moment but needs to capture it to live it more intensely. We tied the brand to a phenomenon of this new environment.
“THE REAL FOODPORN” by Quique Dacosta is a statement of principles: thou shalt love pleasure above all things. The idea shows the “nakedness” and eroticism of raw ingredients through the sensory suggestion of kaleidoscopic images.
Our dishes are conceived and made only so that your senses can bloom
and experience the essence of pleasure.
So that for a moment you let go of your prejudices and fears and perceive what really matters.
Open the doors of perception and discover the essence.
Welcome to “The Real Foodporn”.
