Relats des de l'interior
Campaign, Graphic design, Visual Identity
- Client
- Turisme de la Costera
- Discipline
- Campaign, Graphic design, Visual Identity
Turisme de la Costera asked us for a campaign to promote inland tourism.
The challenge
We get lost in a wide range of tourist destinations with similar or identical offers: a lack of “uniqueness”.
We live with structures and organisation. We create order by building guides to help us: timetables, diaries, shifts, signs to respect, stages to complete, family, goals.
But when we break the routine, we live our most relevant, memorable and happiest moments. It is a universal human condition everywhere in the world. People build their lives with stories, and the most relevant stories happen when we step out of our routine.
And suddenly we wondered: what if La Costera were a collection of stories? What if the region were a storyteller?
