Sant Pere
Branding, Art Direction, Identity, Packaging, Website

- Client
- Cooperativa del Camp de Moixent
- Year
- 2022
- Discipline
- Branding, Art Direction, Identity, Packaging, Website
SANT PERE
Cooperativa del Camp de Moixent, since 1951
The challenge
A cooperative with more than seventy years of history needed an image that lived up to its wines and oils, without losing the tradition that makes it unique.
Back to the origin: Saint Peter and his attributes —the keys, the inverted cross and the rooster— become the brand’s graphic system. A modern symbol, a responsive version and a family of labels that read like a legacy.
“Don’t talk to us about custom, because tradition is our evolution.”



















