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Sant Pere

Branding, Art Direction, Identity, Packaging, Website

Sant Pere
Client
Cooperativa del Camp de Moixent
Year
2022
Discipline
Branding, Art Direction, Identity, Packaging, Website

SANT PERE
Cooperativa del Camp de Moixent, since 1951

The challenge

A cooperative with more than seventy years of history needed an image that lived up to its wines and oils, without losing the tradition that makes it unique.

Back to the origin: Saint Peter and his attributes —the keys, the inverted cross and the rooster— become the brand’s graphic system. A modern symbol, a responsive version and a family of labels that read like a legacy.

“Don’t talk to us about custom, because tradition is our evolution.”