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Food as you are

Branding, Art Direction, Identity

Food as you are
Client
Sofffood
Discipline
Branding, Art Direction, Identity

A homemade food company that delivers meals in tupperware to your workplace (or wherever) asked us to create the brand and its whole universe.

So after our research, analysis and the necessary tastings, we started by defining the personality and tone of voice, then gave birth to a name that matched the brand’s way of being, and defined all the graphic elements around it.