Es cosa de Falles
Campaign, Graphic design
- Client
- Ajuntament de València
- Discipline
- Campaign, Graphic design
Beyond partying, closed streets and noise, Fallas are culture, economy, community...
The challenge
During Fallas, València City Council wanted an information campaign to show that, beyond partying, closed streets and noise, Fallas are also culture, economy, community, sustainability, inclusion, solidarity and cleanliness.
The main goal was to show that the sides of Fallas that go unnoticed are part of them too, and are just as important as the ones everyone sees, or even more.
Under the concept “Ès cosa de falles” (“It’s a Fallas thing”), we gave a voice to the less visible side of the festival. Using a familiar expression and symbols rooted in popular culture, with illustrations and icons anyone can recognise, we shared facts about culture, economy, community, sustainability, inclusion, solidarity and cleanliness during Fallas.
