Lunic
Branding, Art Direction, Identity
- Client
- Hotel Lunic
- Year
- 2024
- Discipline
- Branding, Art Direction, Identity
How do you create a brand for a hotel that does not want to look like any other?
With a name that did not exist. And a positioning you cannot ignore.
That is how LUNIC was born: a singular hotel, made for singular people.
A neologism with character: bold, sonorous and universal. A word that did not exist but sounds like something that should always have been there.
LUNIC is not just a name. It is a way of being in the world.
We built the whole brand universe from scratch:
naming, claim, tone, visual identity and narrative.
And we stayed true to one powerful idea:
daring to be singular makes us extraordinary.
Because at LUNIC nothing is generic. Everything has intent.
From design to service. From space to detail.
A hotel that does not try to please everyone, but to connect deeply with those looking for something different.
LUNIC. Not a common hotel.
And yes, that changes everything.
