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Olivia

Branding, Art Direction, Identity, Website

Client
Olivia
Year
2020
Discipline
Branding, Art Direction, Identity, Website

OLIVIA
Cooking to be and to belong

The challenge

Every restaurant and chef talks about themselves, how wonderful they are, and their ever more sophisticated food.
But they forget their audience, their real reason for being.

We will not talk about ourselves, our wonderful menu or how good we are. We will talk about our people, our guests, our audience.

To do that we will create a visual universe based on a character, Olivia, whom nobody knows and nobody has ever seen. We will build the venue’s whole strategic and graphic line around her: Olivia.