Macasa
Branding, Art Direction, Identity
- Client
- Macasa
- Discipline
- Branding, Art Direction, Identity
Macasa (menjars honestos) | Visual identity and graphic universe.
Comfort, warmth and wellbeing. To bring these values to life we chose two elements that carry the brand’s benefits and attributes, both graphically and in the space itself.
“The light”, inherited from the welcoming character of caDuart, lets us express warmth and wellbeing in an abstract way.
“The chair” as a symbol of home, of “ma casa”. It is the first thing you offer a guest when they arrive at a home where they are welcome. We took inspiration from boga (rush) seating, so typical of our homes.
