The Horse Woman
Branding, Art Direction, Identity, Naming & packaging
- Client
- Fil·loxera
- Year
- 2020
- Discipline
- Branding, Art Direction, Identity, Naming & packaging
We built the brand personality of a winery with a lot of character. Along with the tone of voice, we created the visual identity and the names of the winery and its wines, and designed territories based on very special worlds: the obscurantism and mysticism of ancient scriptures and the freak shows of the 19th-century Victorian era.
The challenge
Give a winery a character of its own.
The freak shows of the 19th century featured people with unusual physical abilities, athletic feats, and various medical conditions that caused malformations or mutations, as well as people with metabolic disorders.
In the Victorian era, freak shows became a key part of travelling entertainment such as carnivals and circuses.
