Simple
Branding, Art Direction, Identity, Product, TV spot, Website
- Client
- Natural de Montaña
- Discipline
- Branding, Art Direction, Identity, Product, TV spot, Website
Natural de Montaña, a vegetable brand that is very natural and very much from the mountains, champions simplicity against the robotic, plastic, artificial and alienated lifestyle we are all heading towards. We created a value system based on simplicity in a life that is ever emptier and more stressed.
The challenge
We moved away from the path of domestication and returned to the path of wonder, understanding and wholeness that we should never have left.
Natural de Montaña is proud of nature’s “inferiority”, and so we created a magical universe where all beings are equal, a life that is not an abstraction, where every day is different and the impossible is the most real thing that can happen to us. Because when we pay attention to nature, we see that everything flows naturally and simply.
What could be more harmonious, wonderfully innocent and simple than a vegetable?
