The Sushi Way is my Way
Campaign, Graphic design, Visual Identity
- Client
- Nación Sushi
- Year
- 2018
- Discipline
- Campaign, Graphic design, Visual Identity
Nacionsushi (no accent, and no, it’s not a typo), a franchise specialising in Southeast Asian food with a presence across Central America, asked us to launch the campaign for the opening of its first restaurant in Europe, in València.
The challenge
Open the first venue in Europe and make sushi fun and everyday.
We demystified the sobriety, frugality and slowness of Asian food and turned sushi into an option for “normal” people who go out to eat to have fun, nothing more. People who do not need so much ritual and want to stuff themselves with sushi. We spoke to the kind of people who carry sushi inside, who cannot live without it. The kind of people who worship the KING of foods. Who would have sushi for breakfast, lunch, afternoon snack and dinner. The kind of people who know there are no paths to sushi: SUSHI is the path. Nacionsushi (no accent, yes) finally opens the doors of perception (to sushi).
