Oh, My
Branding, Identity, Naming, Packaging, Product, Website
- Client
- Hermanos Martínez
- Year
- 2024
- Discipline
- Branding, Identity, Naming, Packaging, Product, Website
In a market saturated with functional, soulless ready meals, there was room for something much tastier: a brand that does not just sort out a meal, it puts a smile on your face.
That is how Oh My Meal! was born, a brand created from scratch for a young, urban audience that values convenience… but with good taste. We designed the naming, the claim and a whole visual universe that shouts happiness in every bite: wraps, flautas, lasagnes and other hits ready to brighten your day.
The wordplay in our claim, “Preparados para la felicidad” (“Ready-made for happiness”), connects product and emotion, function and desire. Because yes, they are ready meals. But they are also ready to turn any ordinary Tuesday into something very close to joy.
A colourful, vibrant, contemporary design, made to stand out on the shelf and in real life. Because eating fast does not have to be boring.
