Zeppelin
Branding, Art Direction, Identity, Naming
- Client
- Hermanos Martínez
- Year
- 2025
- Discipline
- Branding, Art Direction, Identity, Naming
A complete identity. Just saying things as they are: in food innovation, if you do not take risks, you do not win.
And failing is not losing, it is playing until it works.
We created the claim “Fail Better” as a statement of principles.
And from there, a brave, clear, direct narrative. Like them.
An identity that gets its hands dirty, like their team.
And a way of speaking that needs no translation, because it connects from the first bite.
Innovation that does not come in a PowerPoint.
It comes as edible ideas.
And here we put on our aprons to tell the story.
