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Pago de Tharsys

Branding, Art Direction, Identity, Packaging

Pago de Tharsys
Client
Pago de Tharsys
Year
2025
Discipline
Branding, Art Direction, Identity, Packaging

PAGO DE THARSYS
Brave enough to find ourselves

The challenge

There was a time.
A time of warriors on horseback in metal armour. The time of Perseus. The man who wasn’t turned to stone. Not before, nor after his encounter with Medusa.
A time of the brave. A time that no longer is. That is history.
Now bravery isn’t measured in battles.
Now being brave is stopping to listen to ourselves, to understand ourselves…, stopping to move forward. Without fear or regret.
Now bravery is measured by the daring to be ourselves, to choose what makes us feel alive, to go out there or stay in, to take new paths or keep to the known ones.
Being brave is accepting and celebrating ourselves. With old friends, with new company… or with ourselves.
It’s opening a cava at that perfect moment: ours. The one where the world stops and enjoyment becomes present.
Because opening a cava is much more than a toast. It’s surrendering to pleasure.
It’s savouring who we are, no filters, no excuses.
It’s embracing joy, what we feel, who we are, everything that makes us vibrate.
It’s loving ourselves, enjoying ourselves.
Because being brave is DOING, in capitals, regardless of conventions or what people say. Regardless of whether it’s our place.
Because being brave is understanding there’s nothing more beautiful than finding ourselves.
Pago de Tharsys. Brave enough to find ourselves.

Starting from the original image of Medusa’s head,
we developed a restyling that keeps the line of the snakes in her hair
and simplifies the face.
The straight nose is enhanced and, above all, the oversized eye,
which gains prominence as it represents Medusa’s gaze,
her most distinctive feature and a symbol of power.
The simplification brings the piece closer to the figurative
representations of ancient Greece,
highlighting the clean-lined, almond-shaped eye.